Karachi April 22, 2013: Bonanza
has taken the initiative of bridging the gaps between designer wear and retail
brands. The aim is to offer customers a great variety of designs from various
designers under one roof with great affordability and wide accessibility - a
rare combination in Pakistan. The idea of bringing designers and retail brand
under one roof was brought to life by Catalyst PR & Marketing by
introducing the young versatile designer Maheen Karim and the multi-talented Sanam
Chaudhri to Bonanza Garments.
Maheen Karim, the versatile designer and a graduate from the
prestigious Central Saint Martin’s College of
Art and Design. The collaborative
label Maheen Karim Bonanza offers women everyday casual wear as well as formal.
Maheen has specialized in western cuts and has already penetrated a vast market
for western wear. She has optimized her work to deliver to this joint venture
what it needs. The patterns of traditional wear are stitched together with
contemporary forms to facilitate birth of new trends.
“The vision of Maheen Karim bonanza woman is strong,
confident and stylish. She flaunts her
femininity and has the power to move her
world forward. Bring out the positive in yourself as you stand tall and
dauntless in your Maheen Karim for Bonanza ensemble.”
Sanam
Chaudhri is a homespun fashion icon. Each new line uncovers another side
of her personal self as her artistry continues to evolve. Whether
classically refined East-Asian wear or nouveau urban chic, to wear a SANAM
CHAUDHRI original is to know a slice of her story. Karachi is where
Sanam, her passion, and her career were born. Having graduated with a degree in
textile from IVSAA, Sanam garnered work experience of considerable value
working as an interior designer for the highly reputed architect, Naheed Mashooqullah.
Deciding to branch into fashion, Sanam boldly launched her own label in
2008. It was the Pakistani chain store LABELS that exhibited Sanam’s
maiden pret collection and in two short years, Sanam was already showing at
Fashion Week Pakistan, 2010.
'Sanam Chaudhri for
Bonanza' is an exciting collaboration into the world of prêt design.”I believe
in delivering more than just fashion-I deliver style. The new line projects a
new stylized image, featuring new cuts, playful colours and prints designed
specifically for the brand.” Says Sanam Chaudhri
Bonanza has over 60 Exclusive Stores making it the most
widely accessible retail store of Pakistan. In this fantastic partnership,
Bonanza brings in the wide distribution, highly specialized manufacturing with
Maheen Karim bringing in the design and creative element in the palette.
Hanif Bilwani, CEO of Bonanza, on the collaboration said “We have
stepped in this collaboration to offer our
customers designer wear under our
roof as well making it far accessible and affordable for a common man. We will
be launching this collection by the end of March. The collection will cater to
every age group and occasion, ensuring the philosophy of Bonanza being a
one-stop solution to all the clothing needs!”
Maheen Karim on this collaboration – “I am delighted
to be working with a giant retailer like Bonanza. It’s a household name with
over 60 retail outlets all over Pakistan. Having worked in the west I believe
that retail is the way forward for the Pakistani fashion Industry and what
better manufacturer to work with than Bonanza! I do endorse their philosophy of
being accessible across the nation and herewith, we will together bring
designer ensembles to the high street. Women lead busy lives, with families,
kids and work, they want to pick up a practical outfit easily and quickly.
Together Bonanza and I will give the woman of Pakistan and abroad edgy, high
fashion in affordable prices”
The “Bonanza Designer Wear Prêt Collection” will have a bit
for everyone, shorter, smarter hemlines with flowy overlays as well as smart
tunics hence making it suitable for every occasion – Casual to evening wear,
this collection will be a part of your wardrobe in every way!
With this Collaboration, Bonanza opens up a world to endless
possibilities; you never know they might offer a designer touch in all their
vast product range in future.
The event started with the dazzling collection of Maheen
Karim for which was followed by Bonanza “Satrangi” Collection. Afterwards
models walked the ramp in the flowy designs of Sanam Chaudhri. Models lineup
included Areeba, Monica, Mahi, Mubashira, Sidra, Noor, Abeer, Eqra, Manal,
Nadia baloch, Sarah Khan & Saba Sikander. Make up was done by Mona J.
The event managed by Catwalk Productions was
attended by a large number of designers and socialites including Sania
Maskatiya, Mahin Hussain, Faisal Qureshi, Umari Tabani, Maha Burney, Nadir
Feroz, Raana Khan, Ghazala Humayun, Mr. & Mrs. Asif Karim, Kiran Aman,
Rukaiya Adamjee, Ayesha Hashwani , Abdul Samad and many more.
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